Jane Hynes

An entrepreneur and mum of two, Jane Hynes recently launched Kiddyum, the first frozen meals brand for young children, after winning a start-up business initiative with Sainsbury’s. Jayne used to be a chartered surveyor and started the idea for Kiddyum after developing recipes and batch cooking for her two daughters to save time as a working mum. Kiddyum is aimed at children between the ages of 1-4 and all products are made from natural ingredients and contain no added salt or sugar.