Marloe London has designed an exclusive new ombré aqua and coral scarf blanket to raise money for the Gynaecological Cancer Fund.
The campaign is fronted by Chloe Delevingne on behalf of the Gynaecological Cancer Fund Lady Garden Campaign and the scarves are available to buy at Selfridges Childrenswear department.
Marloe London’s luxury scarves have been designed to double up as comfort blankets, shawls, swaddles, beach blankets and sarongs – for motherhood and beyond.
“My Marloe scarf has been a lifesaver and comes everywhere with me and my children,” says Chloe Delevingne.
Marloe London is determined to encourage all women – particularly mothers and daughters – to talk openly about their lady parts without shyness or shame and raise awareness of gynaecological cancer.
Known as the silent killer, more than 20,000 women are diagnosed with gynaecological cancer and many of these cases could be avoided with earlier diagnosis.
The Lady Garden campaign has changed the landscape of gynaecological health in a few short years.
As a result an astonishing 86% of women who have seen the campaign now know more about gynaecological cancer symptoms and importantly felt less embarrassed about talking openly about their gynae health.
“Our brand, Marloe London, has as its heartbeat the best possible care for new mothers,” explains Marina Sevier, co-founder of Marloe London. “As mothers of young children ourselves we celebrate motherhood and wanted to do what we can to help raise awareness.”
- Marloe London’s LGC scarf blanket will be available to buy exclusively in store and online at Selfridges and marloelondon.com. They are priced at £75.00 and 100% of profits are being donated to the Gynaecological Cancer Fund until the end of April 2017, and 25% thereafter.