Always keen to get in on the act first, we want to tell you about Marloe London, beautiful organic cotton scarf swaddles inspired by Mark Rothko, that aren’t officially available until October (unless you read Mumfidential!).
Marloe London’s founders, young mothers Chloe Riddell and Marina Sevier, are both expecting baby number two this summer – but this didn’t put them off launching their own business.
“When we had our first babies we were dismayed at the choice of muslins available,” says Marina.
“They were all cutesy with cartoonish animals or garish prints. Both of us felt that since we had these draped over us more than anything else, it would be great if they were more sophisticated.”
The designs are subtle and grown-up – ranging from gorgeous ombre dip-dyes to subtle block colours in flattering shades – all created in England with baby-safe and eco-friendly dyes.At 140 x 140 cms, they are the largest and softest ‘scarf swaddle’ or muslin on the market.
They’re equally useful draped over a sofa, wrapped around a neck or thrown into a bag as a holiday sarong. We wanted them to be a style accessory, not just for babies.
“We wanted them to be infinitely versatile,” says Chloe. “They’re equally useful draped over a sofa, wrapped around a neck or thrown into a bag as a holiday sarong. We wanted them to be a style accessory, not just for babies.”
READ ON: For your exclusive Marloe London discount
They are also, however, a perfect baby muslin, a buggy cover or a scarf for breastfeeding. All Marloe scarves have signature scallop stitching on the hem, and care labels that double as convenient hanging hooks.
They can be personalised with embroidered intitals, date or name and are fully washable.
And the most exciting thing is that until the end of July, Marloe London is offering Mumfidential readers an exclusive 10% introductory discount (see below).
Mumfidential talks to Marloe London:
How did you manage to fit in a start up business with a baby?
Chocolate, Whatsapp and supportive husbands and friends.
What made you decide to start making muslin scarves?
We saw a gap in the market – and genuinely wanted a muslin that was stylish as well as being practical.
What inspired the design?
We deliberately avoided designing plain white muslins with one-sided prints. We both share a passion for 20th century modern art and the sophisticated simplicity of Rothko’s paintings influenced our approach to colours and dyeing.
Where do you get them made/ dyed?
Our bespoke fabric is woven in a factory in China run by an enterprising and lovely businesswoman/mother.The scarves are then finished and hand dyed in Yorkshire using baby safe and environmentally-friendly Swiss dyes.
What was important to you about the design?
The scarves are ultra soft and generously sized. The colour- ways are fresh and beautiful – deliberately to suit mothers and babies. We wanted them all to have a special detail so designed them all with our signature scallop stitched hem.
Did you swaddle your babies?
There is so much debate on swaddling. It seemed to suit our babies.
How long has it taken you to get the business off the ground?
Over a year. For every step forward it seemed like we were taking 10 backwards. We are both guilty of over-thinking.
Any technical hitches along the way?
Many and no doubt plenty more as the business grows and develops! At times we felt it would be easier to make ski suits.
Are you happy with the end result?
We are thrilled with our Marloe scarves – and hope other mothers enjoy them too. We really think they are the perfect present: there are not many other gifts that are designed for the mother as much as the baby.
What would be your advice to other budding mumpreneurs?
If you have an idea just go for it. It is hard work but ultimately very liberating.
Any tips for good swaddling?!
It’s amazing how quickly you forget– we’ll be asking the very same question when our second babies arrive.
Most obscure thing you’ve used a muslin for?
At the weekend, the Marloe went from being a shawl, a pillow, a sunshade, the door to a den to a towel. We are yet to try it out for cider or cheese making.