An exclusive babygro designed to help teach parents how to give first aid to their baby is being launched by first aid charity St John Ambulance, together with Tesco.
The new babygro will teach baby CPR via an easy to follow illustration plus further details in the label.
Research shows that for 74 per cent of parents, their baby not breathing is the first aid emergency they fear most.
Only 1 in 4 mums and dads know what to do in this situation, so parents are being urged to pick up the free, limited edition babygro for three to six-month-olds in selected Tesco stores now (while stocks last), with a suggested donation going to St John Ambulance.
Parents can visit Tesco Baby Club for more information.
The colourful garment features a helpful reminder from nursery rhyme favourite, Humpty Dumpty, of the five puffs and 30 pumps, followed by two puffs and 30 pumps parents need to give their baby should they stop breathing after they have called for an ambulance.
Furthermore, there are clear instructions on the collar of the babygro and on the tag to help parents remember what to do.
The clever babygro will strengthen parents’ first aid knowledge each time it’s worn, washed and handled.
Mum Alex McHugh, aged 33 from Wigan, saved her son Joel’s life after he stopped breathing at just seven weeks old when the family were getting into the car after the school run. Alex only knew what to do after she had seen a St John Ambulance baby CPR advert just a day prior to the incident.
The terrifying incident came after Joel was antenatally diagnosed with CCAM(congenital cystic adenomatoid malformation) a foetal lung lesion which required surgery whilst Alex was still pregnant with Joel, and a high risk surgery at three days old to remove most of his left lung.
Alex is now encouraging others to save lives by backing the babygro.
To watch the video so more parents know what to do and find out other ways to help a baby visit sja.org.uk/babygrow
**Participating stores can be found on Tesco’s store locator
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