When some of us decide to completely renovate our homes, simply add new curtains, or purchase a jazzy cushion or two, it can come as a bit of a shock that high-end fabric can be so prohibitively expensive.
Personally I covet anything designed by Kit Kemp but at hundreds of pounds a metre it just isn’t going to happen.
Jules Haines is a self-confessed hater of waste, be it food, paper or, in this instance, fabric.
Furthermore, Jules loves nothing more than stumbling on a bargain – in any shape or form – as long as it’s not compromising on quality.
After six years of marketing contemporary fabric designers ‘Korla’, plus several renovation projects (and her prevailing passion for a good deal), Jules decided to use her experience to devote herself to something innovative and worthwhile – the Haines Collection.
The Haines Collection works exclusively online and acts as broker between designers offering high-end designer fabrics which may be leftover from large scale interiors projects or end-of-rolls, and buyers who are looking for something unique but don’t have a big budget.
In addition to this, the Haines Collection’s recycling ethos is very important to Jules.
Department for Environment, Food & Rural Affairs (DEFRA) statistics show that the UK generates an estimated 300,000 tonnes of textile waste each year.
“I can’t bear waste and while I love cheap and cheerful interiors products as much as the next person, we all know they don’t stand the test of time,” Jules says. “It makes me upset when I hear that fashion giants are purposely destroying millions of pounds worth of stock to protect their image. The world is bursting with waste and I’m glad people are becoming more aware, and voicing concerns about wasteful practices.”
“We have come some way to reducing the production of waste, but we still have a long way to go. It’s not right that unused fabric is thrown away when it still has plenty of life. I know from personal experience how invaluable it is to get access to reduced cost and quality building materials when you’re working on a renovation project. My hope is that the Haines Collection offers a sustainable alternative to both manufacturers and the general public.”
With concerns of waste at the forefront of public interest, why not extend our attempts to reduce our environmental impact to where we buy our fabric?
Marie Kondo has gone some way to revolutionising how we view our consumption of clothes. It’s only a matter of time before a good portion of society comes to view other parts of our expenditure, including interiors, in the same way.
By purchasing fabric in this way not only are we helping to reduce waste, but also getting our hands on fabric that we wouldn’t ordinarily be able to afford, for a fraction of the original price.
This is stuff that would otherwise be sent off to landfills, including Kit Kemp no less, whose fabric off-cuts were recently snapped up off the website as quickly as they appeared. Because of the nature of the source these pieces, along with their prices, are one-offs.
If you’re interested in what’s on offer check out the Haines Collection by visiting the website : www.hainescollection.co.uk.
You can also follow Haines Collection on Instagram @haines_collection where you will also meet the hilarious Babs the Barbie…