Hello from Mumfidential

Welcome to Mumfidential, an award winning, irresistible online resource for mothers!


I decided to create Mumfidential in the weeks following the birth of my first son, Hector, when I spent many hours on Google, trying to work out what the hell I was supposed to be doing.

I hadn’t done NCT as he arrived early and I’d been too superstitious to buy any baby kit (let alone parenting books) before he was born. Routines, sleep, Bugaboos and breastfeeding were all completely alien.

Our aim is to engage, inspire and entertain you through the highs and dark lows of motherhood.

I don’t know about you but I find many of the baby articles online to be smug, humourless and thin in substance. Rather than giving me confidence/ good advice/ something to laugh about in those early weeks, they made me doubt myself (as if I didn’t feel useless enough already!). And parenting forums weren’t always much help either: everyone was asking the same questions – and no one was answering them.

Mumfidential doesn’t seek to be all things to all mothers, rather everything to a few. Our aim is to engage, inspire and entertain you through the highs and dark lows of motherhood. We’d like to be what you read when you’ve finally got some time to yourself.


Our small editorial team is made up of editors AnnaEmily and Aurora, our agony aunt, Lulu (who as a teacher and mother of three has seen it all!) and a fabulous line-up of parenting experts and successful journalists, who are also parents.

We give our writers free rein to discuss the topics closest to their heart. We ask only that their articles are honest, helpful and well researched, imparting expert advice wherever relevant.

In order to succeed we need your help! We’d love to know what you’d like to read or even watch (videos are still beyond us but we will get there one day!).

If you’d like to get in touch or to join the Mumfidential team of bloggers (we’re always on the look out for new writers) please contact anna (at) mumfidential.com or emily (at) mumfidential.com

Happy reading,

Anna x

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