Privacy Policy

Mumfidential Ltd is committed to protecting and respecting your privacy

This policy (together with our terms of use , cookies policy  (see below)and any other terms and policies referred to on it) sets out the basis on which any personal data Mumfidential Ltd (“we” or “us”) collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy.

For the purpose of the General Data Protection Regulation, a European privacy law approved by the European Commission in 2016, the data controller is Central Office, Cobweb Buildings, The Lane, Lyford, Nr Wantage, OX12 0EE.

GDPR stands for the General Data Protection Regulation, a European privacy law approved by the European Commission in 2016. The GDPR will replace a prior European Union privacy directive known as Directive 95/46/EC (the “Directive”), which has been the basis of European data protection law since 1995.

The GDPR is an attempt to strengthen, harmonise, and modernise EU data protection law and enhance individual rights and freedoms, consistent with the European understanding of privacy as a fundamental human right. The GDPR regulates, among other things, how individuals and organisations may obtain, use, store, and eliminate personal data. It applies to any organisation processing personal data of EU citizens.

Personal data will now include not only data that is commonly considered to be personal in nature (e.g. names, physical addresses, email addresses), but also data such as IP addresses, behavioral data, location data, financial information, and more.

The GDPR was adopted in April 2016, but will officially be enforceable on 25th May 2018.

This Privacy Policy has been designed to comply with these new regulations. It will inform you about what kind of information we may collect, how we collect it, why we collect it, the legal basis for collecting it and your rights under the GDPR.

The GDPR provides the following rights for individuals:

1. Right to be informed
You have the right to be informed about the collection and use of personal data. This Privacy Policy should contain all the information you need for you to exercise this right.

2. Right of access
You have the right to access your personal data and supplementary information. You can request this by emailing We will respond to a request within one month. We may ask you to verify your identity.

3. Right to rectification
You have the right to ask us to have inaccurate personal data rectified, or completed if it is incomplete by emailing We will respond to a request within one month. We may ask you to verify your identity.

4. Right to erasure
You have a right to have your personal data erased. This is also known as the “right to be forgotten”. You can ask us to delete your data by emailing us at We will respond to a request for erasure within one month. We may ask you to verify your identity.

5. Right to restrict processing
In certain circumstances, you have a right to restrict the way we may process your personal data, as an alternative to erasing it, if you have a particular reason for wanting it restricted

6. Right to data portability
Your right to data portability entitles you to obtain personal data you have provided to us – in a commonly used, structured format – and request that we send it to another another service provider (if technically feasible).

7. Right to object or withdraw consent
You have the right to object to our processing of your personal data where the use is based on our legitimate interests (including profiling), or where it is used for direct marketing. You may at any time ask us to stop processing of your information for direct marketing purposes, by emailing us at or by following the link on our emails.


There are three categories of information we collect:

1. Information you give to us

a) Information necessary for use of the site.
We ask for this information when you use the site as it is required for proper performance of our contract with you.
i) Email information – when you submit your email address to us to join our mailing list
ii) Competition information – When you enter a competition with us such as first name, last name and email address.
b) Information you choose to give us.
You can choose to give us additional information that is not essential for use of the site but will enhance your experience and help us provide a better service to you. This information is processed based on your consent.
i) If you contact us via email or other method

2. Information we automatically collect from your use of the website
When you use the website we automatically collect information, including personal data. This information is necessary for the performance of the contract between you and us, as well a given our legitimate interest to improve the functionality of the site and provide you with a good service.

i) Site Usage Information – We collect information about pages you visit and your searches
ii) Geolocation information – We collect information that includes your IP address and this can be used to determine your approximate location.
iii) Log data and device information – We collect log data and device information for when you use the site, even if you are not logged in or registered for an account with us. This information is vital to us for to prevent fraudulent or malicious use of the site.
iv) Cookies – We use cookies and similar tracking technologies on the site and in our emails, such as pixels and web beacons, to analyze trends and movements around the site, serve targeted advertisements, gather demographic information about our user base as a whole, and to tell us when emails we send have been delivered or viewed and links in them clicked. We also partner with third parties to display advertising on our website or to manage and serve our advertising on other sites. You can control the use of cookies on your browser, including disabling use of cookies, but please note that since uniform standards for “Do Not Track” or “DNT” signals have not been adopted, our website do not currently process or respond to “DNT” signals. Our third party partners may use cookies or similar tracking technologies in order to provide you advertising or other content based upon your browsing activities and interests. If you wish to opt out of interest-based advertising click For more information about the cookies we use please see our Cookies Policy below.


We may use and disclose personal data only for the following purposes:

1. To communicate with site visitors,.
2. To send you information and promotional material to you by email. You will only receive this information if you have positively opted in and you can stop receiving this content at any time.
3. To send you alerts and notifications by email based on transactions you make on the site – such as entering a competition.
4. To provide, support and improve the website and service to you. This may include sharing your personal data with third party service providers to provide and support our service and make certain features available to you. We ensure your data is protected by ensuring all third parties we may use have entered into a contract to only use your data as is necessary and in a manner that is consistent with this Privacy Policy.
5. To enforce compliance with our Terms of Use and applicable law. This includes storing server log data that help us prevent site misuse and violation.
6. To protect the rights and safety of our customers, site visitors and third parties.
7. To meet legal requirements, comply with the law, court orders, respond to legal requests or an official investigation.
8. To provide information to our advisors or agents, such as lawyers and accountants.
9. We may share your data with a third party if we choose to sell, transfer or merge part or all of our business – or we we seek to acquire another business or merge with them. We will only share your data with a third party in this case if they agree to keep your data safe and private and have the appropriate safeguards in place. In any such event we will notify you of the change either by sending you an email or posting a notice on our Website.


Mumfidential includes links to third party websites including partners, advertisers, social media sites (such as Instagram, Facebook or Twitter) and other websites. We do not control these sites and when you visit them you may be providing personal data to the third party. The third party’s use of your information will be governed by their own Privacy Policy which we recommended you review. We do not accept any responsibility or liability for their policies whatsoever.


1. Other Site Users:
Entering a competition – If you interact with the site to enter a competition, we will share data with the competition partner only if you allow us to share that information. This information is therefore provided with your consent.

2. Our Employees and Contractors:
You data will be shared with our employees, contractors and agents who all enable us to provide the service. We need to share this information in order to ensure the adequate performance of our contract with you. Such recipients will have entered into a contract to keep your data safe and private and in a manner that is consistent with this Privacy Policy.

3. Service Providers:
We use a variety of third party service providers (TTPs) to help us who help us provide and support our services. We need to share this information in order to ensure the adequate performance of our contract with you. These TTPs would be classed as “data processors” under GDPR. Examples of TTPs we use include payment processors, hosting services, helpdesk systems and content delivery services. All TTPs enter into a contract that requires them to use your personal data only for the provision of services to us and in a manner that is consistent with this Privacy Policy.

4. Other Third Parties:
We may share your data with a third party if we choose to sell, transfer or merge part or all of our business – or we we seek to acquire another business or merge with them. We will only share your data with a third party in this case if they agree to keep your data safe and private and have the appropriate safeguards in place.

5. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use  and other agreements; or to protect the rights, property, or safety of Mumfidential Ltd, our customers, or others.

6. Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

7. Analytics and search engine providers that assist us in the improvement and optimisation of our site.


We are a UK registered company, operating in the UK and our website and service is available to anyone worldwide. We use a number of Third Party Processors (TTPs) to enable us to provide and support the website and service to our Owners, Webusers and Visitors. Some of these TTPs are based outside the European Economic Area (EEA) and data is processed on servers located outside the EEA. These TTPs have limited access to your information and perform process on our behalf. We only use TTPs who we are confident have the appropriate safeguards in place and they are contractually bound to protect and use it only for the purposes for which it was transferred, consistent with this Privacy Policy.

Examples of TTPs we use include (but are not limited to):
Hosting – SiteGround
Email – MailPoet

Safeguards – EU-US Privacy Shield
The EU-US Privacy Shield is a framework that protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States for commercial purposes. Our TTPs are certified and comply with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework. They comply with the Privacy Shield Principles for all transfers of personal data from the EU and Switzerland. Where appropriate we have signed Data Processing Addendums with TTPs to be confident that any data from the EEA that is being transfered outside of the the EEA will be subjected to the same high levels of security, privacy control, and data protection that it would receive in the EU.


We generally retain your information for as long as your account is active or as long as necessary to provide you with our service. We may also retain and use your information in order to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our Agreements.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.  A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This information is limited to statistical data about our users’ browsing actions and patterns, and does not identify any individual.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You may refuse to accept cookies by activating the setting on your Internet browser which allows you to refuse the setting of cookies. You can also delete cookies that have been installed on your hard drive – consult your software manual for further help. However, if you select the refuse setting, or delete cookies, you may be unable to access certain parts of the Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Third Party Services

Our website uses the following third party services, which may use cookies and process your information. Please see these entities’ privacy policies for further information:

  • Disqus: Disqus is a content commenting service provided by Big Heads Labs Inc. Personal Data collected: Cookie and Usage Data. Place of processing: USA – Privacy Policy
  • Google Analytics:  Google Analytics is a web analysis service provided by Google Inc.  Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookie and Usage Data. Place of processing: USA – Privacy Policy– Opt Out
  • MailPoet: This is our email and newsletter provider. It’s licensed under the GNU general public license.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will always inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.

If you have opted to receive one of our regular emails we may from time to time:

  • send you information by email about existing and new services, products and special offers from us; and/or
  • send you information by email about related products or services of selected third parties that may be of interest to you.

These emails will only ever come from us, even when they refer to third party products or services. You will be able to opt out of receiving these emails but if you opt out we will have to stop sending you any sort of email.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information

You have the right to access information held about you. Your right of access can be exercised in accordance with the Act.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to


This policy was updated on 23 May 2018