We Love: vibrant newborn kit from Lil’ Cubs

A new brand for newborns, Lil’ Cubs specialises in bibs, muslins, swaddles and sleepsuits with a difference.

What makes them different? Well, for starters, there’s not an all-white or a boring pastel in sight. Instead we have bright, daring primary colours and bold prints, a most welcome change from the all-white John Lewis bumper backs we succumbed to in the newborn days.


Next, there’s the innovation of the zip sleepsuit, which for any parent who has fumbled around in the dark with fiddly poppers after an exploding night-time nappy is a complete game-changer in terms of ease and convenience.

Lil’ Cubs Special Offer

As a special offer to Mumfidential readers, the Lil’ Cubs is offering a generous 15% discount on its range of sleepsuits. Simply enter code sleepybear at checkout when ordering at www.lilcubs.co.uk. There’s no expiry date on the offer.

Here are some picks from the range:

Swaddle Muslin, £12.50CQ6A1823

A beautiful, soft swaddle muslin, perfect for warmer weather, this is 100% cotton and fully machine washable.


Zip-up Sleepsuit, £13

The innovative zip-up sleep suit, pictured here in the jazzy rainbow chevron print. Goodbye poppers, forever, we hope. Don’t forget, there’s 15% off on all sleepsuits for Mumfidential readers.


Dribble bibs, £11CQ6A1810

Because babies dribble and puke and these bibs are some of the most stylish we’ve seen.


Muslin Squares, £10CQ6A2005

Muslin Squares – where would we be without them? We love these multi-coloured ones to use when out and about. Small pleasures.



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